Want to know the key to success?
Do you know the difference between Sales and Branding?
First of all, just spend a minute to get to know me:
The single biggest difference between me and most other people on the internet trying to give you advice is that all of my content is FREE.
My main goal here is to realize you that thinking about YOUR brand is super important. So many of you are in it for the quick sale, and you are going to be forgotten. The difference between branding and sales is simple: Are you trying to convert or are you trying to create an experience?
The latter always wins.
At the end of the day there is only one thing that constitutes “brand.”
It’s how you feel in the moment you interact with the product, service or business. When I say “Pepsi” and “Coca-Cola” and “IBM” you have a very specific innate reaction to your feeling about that brand. It could be good or it good be bad or maybe it’s somewhere in between.
The only thing I care about, and why I focus so much on legacy, is I want you to have a positive reaction when you hear my name. I want you to feel good when you think about what I’ve done.
If you had to put it into words, I would hope you might say “Agnes, the girl who gave more than she was asked for” or something along those lines. I want you to have a positive connotation. A good feeling when you think of me.
The reality is, the greatest companies in the world don’t sell. They brand!
Think of Apple as a prime example… When, if ever, have you received an advertisement from Apple telling you to BUY their product? It never happens. Apple focuses on building a relationship that will last by deploying all of their energy into branding and showcasing how your life will change once you switch to iPhone. Their ads are about sharing an experience, about the simplicity and ease of use of their products. About how great it is to use the Mac. It’s all about branding.
The same goes for me. I’m not selling you my services. I’m building a relationship. I’m building brand.
Whether you’re a small business or a massive corporation, you need to start thinking about business as a long term relationship, not a single transaction. Branding is building a trust. At the end of the day what I’m trying to do is build legacy.
“Funny thing about branding. If you actually build a brand,
you outsell any salesman any day of the week.”